Do you ever wish...
You had a go-to resource for all your needlepoint questionsâPLUS a whole gaggle of friends who love stitching just as much as you do?
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Picture This...
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Youâre sitting in your stitching chair, trying to figure out which decorative stitch to use for your new canvas. You flip through stitch books, scroll through countless websites, but you still canât find what youâre looking for. You start to feel like youâre all alone, trying to figure it out.
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Now Imagine...
Having a treasure trove of needlepoint resources â stitch libraries, thread recommendations, live & recorded classes, project inspiration, and more â right at your fingertips. No more endless searching, no more frustration.
Just the answers you need, right when you need them, so that your stitching time is relaxing, productive, and oh-so-fun.
And hereâs the best part...
What if you had all those resources AND a community of stitching friends who totally get your passion for needlepoint?
Imagine being surrounded by kindred spirits â stitchers who are always ready to cheer you on, swap tips, and share a good laugh over those âoops, I missed that stitchâ moments.
Itâs like having your own stitching circle, always ready to welcome you with open arms.
Does this sound familiar?
Youâre in the middle of a new needlepoint project, excited to try that gorgeous new stitch or experiment with a fancy thread youâve been eyeing. But just as you get started, you hit a snag. Maybe you canât quite remember how to work that stitch, or youâre unsure if the thread you chose will give you the effect you want. Or, despite all your best efforts, it just isnât turning out the way you imagined.
So, you do what anyone wouldâyou start searching. You dig through those old books, scroll through endless tutorials, and ask around online, hoping for the perfect answer. But after all that time and effort, youâre still left feeling more confused than when you started. Itâs frustrating, right?
Or maybe youâve wished for a little bit of company while you stitch away on your project. You love needlepoint, but it can feel a little lonely when you donât have anyone to share your progress with or to chat with when you need a quick pep talk. You crave that sense of connectionâknowing there are others out there who âget it,â who understand the joy of finishing a tricky stitch and the struggle of trying to get those threads to lay just right.

And then thereâs that little voice of doubtâthe Fear of Messing Up (FOMU).
It sneaks in when youâre about to try something new, making you question your choices. Should you stick with safe old basketweave? What if that new stitch you chose just doesnât work, and you end up ripping it out -Â AGAIN?!
I hear you, my friend.
You shouldnât have to feel overwhelmed by all the decisions - and âsecond guessingâ - that come with every new project. And you definitely donât have to let that fear of messing up hold you back from exploring your creativity.
What if there was a way to have all those answers right at your fingertips? A way to save time, skip past the frustration, and get straight to the fun part - joyfully stitching your canvases with confidence. And what if, at the same time, you could surround yourself with a group of friends who are always ready to chat, share tips, and cheer you on when you need it most?
Well, guess what? Youâre in exactly the right place.


Introducing⌠The Stitcher's Club!

Your go-to resource for all things needlepoint, PLUS a community of kindred spirits who are just as passionate about needlepoint as you are.
With The Stitcherâs Club, youâll have access to a carefully curated library of needlepoint resources â everything from stitch diagrams, video tutorials, and thread reviews to project inspiration. Itâs like having your very own needlepoint reference shelf, always within reach, whether youâre looking for help with a tricky stitch or just need a little creative boost.
But thatâs not allâŚ
The heart of The Stitcherâs Club is our warm and welcoming community of fellow stitchers. These are the friends youâve been looking for - people who âget itâ and are always ready to share a tip, celebrate a win, or lend a listening ear. Think of it as a stitching circle thatâs always open, where you can chat, learn, and connect with others who share your love for needlepoint.
So, whether youâre ready to dive into that next big project, explore new techniques with confidence, or simply want to stitch alongside friends who understand your passion, The Stitcherâs Club is here to make every step of your needlepoint journey more joyful and fulfilling.
Itâs time to say goodbye to frustration and hello to a world of creativity, support, and fun. Join us in The Stitcherâs Clubâwe canât wait to welcome you with open arms!






Whatâs Included When You Join
When you become a member, youâll unlock everything you need to make your needlepoint journey easier, more fun, and more fulfilling. Hereâs whatâs waiting for you inside:




When purchased separately, that's a value of $9,276 annually!
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And having a kind, supportive community of friends who share your love of needlepoint PLUS an app to put it all in your pocket? Priceless.
When you sign up for The Stitcher' Club, youâll get immediate access to everything listed above.
So...
If your stitching sometimes feels like a struggle.
Or if you ever feel âstuckâ - unsure about what to do next on your project with nobody to ask for help.

Wondering if The Stitcherâs Club is right for you? Letâs talk through some of those little âwhat ifsâ that might be holding you back...
Iâm not sure I have the time right now...
Iâm not sure I have the time right now...
Iâm not a very advanced stitcher yet. What if itâs too hard for me?
Iâm not a very advanced stitcher yet. What if itâs too hard for me?
I already have so many books and resources. Do I really need more?
I already have so many books and resources. Do I really need more?
Is it really worth the investment?
Is it really worth the investment?
Iâm more of a lone stitcher. I donât know if I need the community aspect...
Iâm more of a lone stitcher. I donât know if I need the community aspect...



Is The Stitcherâs Club right for you? Letâs see if youâre a perfect fit...
- Youâre tired of second-guessing yourself. If youâve ever felt overwhelmed or unsure about which stitches or threads to use, youâll find that The Stitcherâs Club simplifies the entire process, helping you make confident decisions with every project.
- You want to stop wasting time and start enjoying your projects more. No more endless searching through books or websitesâeverything you need is right here, organized and easy to access.
- You love the idea of building your skills in a supportive, encouraging environment. Whether youâre a beginner or a seasoned stitcher, youâll find resources that meet you where you are and help you grow.
- Youâre ready to stitch with confidence. If youâre done feeling stuck or frustrated, and you want to enjoy every minute of your needlepoint time, then this is the place for you!
The Stitcherâs Club might not be for you ifâŚ
- Youâre looking for a quick fix. Building your needlepoint skills takes time and dedication, and while weâll support you every step of the way, itâs not an overnight transformation.
- You want someone to give you all the answers. Inside The Stitcherâs Club, weâre here to guide you, but the goal is to help you learn about stitches and threads on your own, so you can grow as an independent needlepointer.
If any of these sound like you, then welcome home!
The Stitcherâs Club is the perfect place to take your needlepoint skills to the next level, surrounded by friends and all the tools you need to succeed. Weâd love to have you join us!Â
Plus Youâll be Backed by Our Satisfaction Guarantee
At Serendipity Needleworks, we 100% stand by the quality of our products, programs, and services. We are confident that you will be fully satisfied with your investment in The Stitcher's Club. If, for any reason, you are not happy with your investment, we offer a full, no-questions-asked 14-day money-back guarantee.
Simply contact us by emailing [email protected] and we will process a refund for the full purchase price to your original payment method.
Meet Your Needlepoint GuideâŚ
Hi there! Iâm Ellen Johnson, a former needlework shop owner turned online needlepoint teacher, and Iâm here to help you fall in love with needlepoint all over again. Iâve been empowering stitchers like you to create beautiful needlepoint art through my passion for creativity, community, and sharing my time-tested approach for learning about and choosing the perfect stitches and threads for your projects for more than 25 years.
As a former first grade teacher, Iâve mastered the art of making complex things simple. My students often say that my superpower is breaking down needlepoint techniques in a way thatâs easy to understand and fun to learn. (That, and my many years of experience as a needlepoint and embroidery artist. đ)
Needlepoint artists from around the world tune in to watch Needlepoint TVâ˘, my YouTube show where I share practical tips and tutorials to help you stitch with confidence. You mightâve also seen my âStitching with Confidenceâ column in Needlepoint Now magazine, where I share stitch and thread combinations to inspire your next project.
And of course, Iâm the founder of The Stitcherâs Club â a thriving community and resource center for all things needlepoint. Itâs where stitchers come to learn, grow, and connect, and Iâd love for you to be a part of it.
Letâs turn your needlepoint journey into the creative, fulfilling experience youâve been dreaming of. I canât wait to share my love of all things needlepoint with you!
 All my best,
Donât just take my word for it...
Hereâs what our members have to say!

"I joined The Stitcherâs Club because I was thrilled to find people who love needlepoint as much as I do! I love learning about it, and doing it - and looking at and studying it. Iâm so much happier and balanced when I make time for my stitching. May be a sappy sounding answer, but it is true and this group gives me support and confidence to own it!!!"
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Carole George Graves
"I am becoming more bold, thanks to you, Ellen. I am very proud of myself! At The Stitcher's Club I get everything I needed in one place. Thank you!"
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El Mathias


"I joined a few months back.
It is the best investment I have done. I love the support from the group."
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Diane J.
"Ellen, you and your team have empowered me... I am so grateful for the knowledge you share to enable us to reach our creative goals!"
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TSC Member

We asked just a few members what they had to say about joining...
Lets do this! Join The Stitcher's Club.
Before Enrollment Closes on November 25th.



"I joined a few months back.
It is the best investment I have done. I love the support from the group."
- Diane J.
Still have a few questions or concerns? Letâs see if we can put those to rest...
What if I fall behind or canât keep up with the classes?
What if I fall behind or canât keep up with the classes?
Iâm not sure Iâll use all the resources. Will it be worth it?
Iâm not sure Iâll use all the resources. Will it be worth it?
What if Iâm more of an introvert? Do I have to participate in the community?
What if Iâm more of an introvert? Do I have to participate in the community?
Iâm not sure if Iâm ready to commit to an annual membership...
Iâm not sure if Iâm ready to commit to an annual membership...
What if I try it and realize itâs not the right fit?
What if I try it and realize itâs not the right fit?
Iâm nervous Iâll still get stuck. Will this really help me build confidence?
Iâm nervous Iâll still get stuck. Will this really help me build confidence?
Iâm afraid Iâll mess up and ruin my canvas...
Iâm afraid Iâll mess up and ruin my canvas...
How do I know this isnât just another online course?
How do I know this isnât just another online course?

Have another question?
Feel free to reach out! Iâm always happy to chat and help you decide if The Stitcherâs Club is right for you. Just send an email to [email protected], and weâll get back to you tout de suite (thatâs French for âright away!â đ)
Now is the time to take the next step on your needlepoint journeyâŚ
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Youâve made it this far, and that means something: youâre ready for a change. Youâre ready to leave behind the frustration, the endless searching, and the feeling of stitching alone. Youâre ready to surround yourself with the support, inspiration, and resources that will make every needlepoint project a joy from start to finish.
The Stitcherâs Club is your chance to turn that âmaybe somedayâ into âIâm so glad I did!â Itâs time to treat yourself to the resources that will make your stitching easier, the friendships that will make it more fun, and the expert guidance that will give you the confidence to try new things and watch your skills soar.


And thereâs never been a better time to join.
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With SIX NEW WORKSHOPS workshops in the coming year, our full resource library, regular stitch togethers and stitch along projects with your needlepoint community PLUS all those exclusive bonuses, thereâs no reason to keep waiting.Â
And if you join as an annual member, youâll get two months FREE, access to the Threadventure⢠Library, and that stunning pair of heirloom Gingher embroidery scissors.Â
Imagine looking back a few months from now and seeing just how much youâve grownânot only in your stitching skills, but also in your love for the craft and the friendships youâve made along the way. That feeling is right there, waiting for you.
So, what do you say?
Letâs turn those needlepoint frustrations into moments of joy and revelation.
Click the button below to join us inside The Stitcherâs Clubâwhere your next great needlepoint adventure is just a click away.
Join now, and letâs make something beautiful together!


Still on the fence? Letâs chat for a momentâŚ
I get itâjoining something new can feel like a big decision. You might be wondering if The Stitcherâs Club is really the right fit for you, or if youâll get as much out of it as other members have. But let me ask you this: what if itâs everything youâve been looking for in your needlepoint journey?
What if The Stitcherâs Club is the thing that finally makes those tricky projects feel easy? What if itâs where you find that new stitch-y friend who becomes your go-to needlepoint buddy? What if itâs the reason you fall in love with needlepoint all over again?
Youâve already made it this far, and that tells me youâre ready for something more. Whether youâre craving confidence in your skills, a sense of belonging with other stitchers, or just a way to make needlepoint more fun and less frustrating, I believe The Stitcherâs Club can give you that.
And donât forget, youâre never in this alone. If you still have questions or want to chat about whether The Stitcherâs Club is right for you, just reach out! Send me a message at [email protected], and Iâll be more than happy to help.
Youâve got nothing to lose and so much to gain - a whole community of friends, a library of resources, and endless stitching inspiration. Letâs take that first step together.
Ready to dive in? Click below to join us today. I canât wait to see what youâll create!