Do you ever wish...

You had a go-to resource for all your needlepoint questions—PLUS a whole gaggle of friends who love stitching just as much as you do?

Join The Stitcher's Club

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Ellen Johnson Stitch Guide Formula Program

Picture This...

 

You’re sitting in your stitching chair, trying to figure out which decorative stitch to use for your new canvas. You flip through stitch books, scroll through countless websites, but you still can’t find what you’re looking for. You start to feel like you’re all alone, trying to figure it out.

 

Now Imagine...

Having a treasure trove of needlepoint resources — stitch libraries, thread recommendations, live & recorded classes, project inspiration, and more — right at your fingertips. No more endless searching, no more frustration.

Just the answers you need, right when you need them, so that your stitching time is relaxing, productive, and oh-so-fun.

And here’s the best part...


What if you had all those resources AND a community of stitching friends who totally get your passion for needlepoint?

Imagine being surrounded by kindred spirits — stitchers who are always ready to cheer you on, swap tips, and share a good laugh over those “oops, I missed that stitch” moments.

It’s like having your own stitching circle, always ready to welcome you with open arms.

Does this sound familiar?

You’re in the middle of a new needlepoint project, excited to try that gorgeous new stitch or experiment with a fancy thread you’ve been eyeing. But just as you get started, you hit a snag. Maybe you can’t quite remember how to work that stitch, or you’re unsure if the thread you chose will give you the effect you want. Or, despite all your best efforts, it just isn’t turning out the way you imagined.

So, you do what anyone would—you start searching. You dig through those old books, scroll through endless tutorials, and ask around online, hoping for the perfect answer. But after all that time and effort, you’re still left feeling more confused than when you started. It’s frustrating, right?

Or maybe you’ve wished for a little bit of company while you stitch away on your project. You love needlepoint, but it can feel a little lonely when you don’t have anyone to share your progress with or to chat with when you need a quick pep talk. You crave that sense of connection—knowing there are others out there who “get it,” who understand the joy of finishing a tricky stitch and the struggle of trying to get those threads to lay just right.

Stitch Guide Formula comprehensive program for creating needlepoint projects

And then there’s that little voice of doubt—the Fear of Messing Up (FOMU).


It sneaks in when you’re about to try something new, making you question your choices. Should you stick with safe old basketweave? What if that new stitch you chose just doesn’t work, and you end up ripping it out - AGAIN?!

I hear you, my friend.

You shouldn’t have to feel overwhelmed by all the decisions - and “second guessing” - that come with every new project. And you definitely don’t have to let that fear of messing up hold you back from exploring your creativity.

What if there was a way to have all those answers right at your fingertips? A way to save time, skip past the frustration, and get straight to the fun part - joyfully stitching your canvases with confidence. And what if, at the same time, you could surround yourself with a group of friends who are always ready to chat, share tips, and cheer you on when you need it most?

Well, guess what? You’re in exactly the right place.

Ellen Johnson student testimonial
Ellen johnson needlepoint teacher The Stitcher's Club membership

Introducing… The Stitcher's Club!

Your go-to resource for all things needlepoint, PLUS a community of kindred spirits who are just as passionate about needlepoint as you are.


With The Stitcher’s Club, you’ll have access to a carefully curated library of needlepoint resources — everything from stitch diagrams, video tutorials, and thread reviews to project inspiration. It’s like having your very own needlepoint reference shelf, always within reach, whether you’re looking for help with a tricky stitch or just need a little creative boost.


But that’s not all…


The heart of The Stitcher’s Club is our warm and welcoming community of fellow stitchers. These are the friends you’ve been looking for - people who “get it” and are always ready to share a tip, celebrate a win, or lend a listening ear. Think of it as a stitching circle that’s always open, where you can chat, learn, and connect with others who share your love for needlepoint.


So, whether you’re ready to dive into that next big project, explore new techniques with confidence, or simply want to stitch alongside friends who understand your passion, The Stitcher’s Club is here to make every step of your needlepoint journey more joyful and fulfilling.


It’s time to say goodbye to frustration and hello to a world of creativity, support, and fun. Join us in The Stitcher’s Club—we can’t wait to welcome you with open arms!

Join Us Inside The Stitcher's Club
Ellen johnson needlepoint teacher Stitch Guide Formula program

What’s Included When You Join

When you become a member, you’ll unlock everything you need to make your needlepoint journey easier, more fun, and more fulfilling. Here’s what’s waiting for you inside:

Classes, Classes, & MORE Classes!

This is where you can learn new needlework techniques so that you can create a variety of special effects on your projects that will bring your canvases to life!

  • You’ll Have A Front-Row Seat to SIX of my not-to-be-missed needlepoint workshops/events for 2025. (Yep - this little perk makes joining TSC a no-brainer!)
  • You’ll Learn New Techniques that you can use on your projects to bring them to life, including shading, beading, ribbon work, and more!
  • You’ll Get Early Notice For My Project Classes And Retreats — spots are limited, and you’ll have first dibs on signing up!
  • You Can Watch - and Re-Watch the classes at your convenience, since everything is recorded and uploaded into your Member Portal.
Ellen johnson needlepoint teacher project

The Needlepoint Lab

And this is where you put what you're learning into practice so that you can continue to grow your needlepoint skills and become a more confident stitcher.

  • You’ll Apply The Needlepoint Success Formula To Your Canvases through coaching that spotlights topics such as texture, movement, color, and more.
  • You’ll Get Guidance From Me alongside fellow stitchers - and you'll receive help with choosing stitches and threads that match your current skill level.
  • You’ll Learn Insider Tips for choosing stitches and threads that work well together, creating different effects on your projects.
  • You’ll Get Feedback on your project plan from me and your peers.
Ellen johnson needlepoint teacher project

The How-To Stitch Library

This is where you’ll discover how to execute a HUGE array of stitches - and finally rest assured that you're actually doing them right.

  • Video tutorials for more than 100 decorative stitches that you can use to add texture and dimension to your needlepoint projects.
  • Full Color AND Black & White Stitch Diagrams (that you can download and print out) for more than 200 decorative stitches.
  • The Key Uses for Each Stitch… plus a color photograph of what it really looks like (a work in progress).
  • How To Begin and End Each Stitch, so you can stop crossing your fingers and hoping everything doesn’t unravel later.
Ellen johnson needlepoint teacher Stitch Guide Formula program

Thread Talk

Here, you’ll learn all about the different threads used in our needlepoint hobby so that you can make wise decisions about the best options for your canvases.

  • Thread Reviews so you have the information you need to decide which ones are best for your project.
  • Tips for Choosing Threads for different kinds of design elements - and different sizes of canvas mesh - so you can get the effects you’re trying to achieve.
  • Color Photographs of threads and stitched samples, so you can really see what the thread looks like.
  • How To Organize Your Threads so that you always know what you have in your stash - and can avoid buying duplicates when you don’t need them.
Ellen johnson needlepoint teacher Stitch Guide Formula program

Which Stitch?

This is where you’ll find an abundance of suggestions for how to use different stitches (and threads!) so that you can create show-stopping needlepoint projects with ease.

  • Stitch Bundles carefully curated for the most popular design components on needlepoint canvases, like Santa’s beard, nighttime skies, snow, water, and more!
  • Stitch Savvy expert guidance so you can enjoy stitching instead of getting stressed out over using a stitch that’s beyond your current skill level.
  • Stitches for Backgrounds that won’t overwhelm your design, making your finished project look balanced.
  • Handy Printable Lists of stitches for dozens of design components, so you can find the perfect stitch without having to search through stacks and stacks of books.

 

Ellen johnson needlepoint teacher project

The Stitcher's Club Community

Here, you’ll be part of our warm and welcoming circle of needlepoint friends—and you'll have a safe space to share your love of needlepoint with fellow stitchers:

  • Oodles Of Stitchy Friends who share your love of needlepoint and can’t wait to meet you!
  • A Safe Online Gathering Place to ask questions, get inspired, and show off your latest finish!
  • Camaraderie And Connection with other stitchers who “get” your obsession with all things needlepoint.
  • A Password Protected Portal inside The Stitcher’s Club website so you can fully participate in the community.
Ellen johnson needlepoint teacher project

Q&A Connect

And this is where you can ask your questions so that you can get the answers you need to keep moving forward in your needlepoint journey.

  • You Can Ask Me Anything about your needlepoint project that has you stuck, so you can get back on track and add that project to the finished pile.
  • You Can Use our Members-Only Q&A Connect Form to submit your questions; I’ll regularly answer questions inside the Community and on our Needlepoint Lab calls.
  • You’ll Make Massive Breakthroughs because being part of a community dedicated to needlepoint like The Stitcher’s Club is like pouring rocket fuel on your progress, helping you move along the path to needlepoint success.
  • You’ll Learn From Fellow Members’ Questions and continue expanding your needlepoint knowledge.
Ellen johnson needlepoint teacher project

Monthly Stitch Togethers

Here is where you can gather with like-minded needlepoint artists so that you can share ideas and inspire each other to expand your horizons.

  • You Can Grab Your Favorite Beverage And Your Project and join us for a fun-filled hour of stitching and giggles.
  • You Can Chat About All Things Needlepoint with other people who really want to see what you're working on.
  • You'll Connect with Stitchers from Across the Globe who share your love of needlepoint and can’t wait to get to know you better.
  • You’ll Forge New Friendships with people you might not otherwise get to meet.
Ellen johnson needlepoint teacher project

When purchased separately, that's a value of $9,276 annually!

 

And having a kind, supportive community of friends who share your love of needlepoint PLUS an app to put it all in your pocket? Priceless.

When you sign up for The Stitcher' Club, you’ll get immediate access to everything listed above.

Sign me up NOW!
So...

If your stitching sometimes feels like a struggle.

Or if you ever feel “stuck” - unsure about what to do next on your project with nobody to ask for help.

Those days of endlessly searching for the right stitch, feeling isolated in your hobby, and worrying about making mistakes can be a thing of the past.

Imagine instead a life where you sit down with your canvas, excitement bubbling up because you know you’ve got all the resources you need. You’re no longer afraid of messing up, because you’ve got everything right at your fingertips to guide you through. And even better? You’ve got a whole circle of stitching friends to support you when you need a boost.

 

That’s what’s waiting for you.

You’ll go from feeling frustrated and stuck to being inspired, capable, and connected. Inside The Stitcher’s Club, you’ll have everything you need to make every project fun and fulfilling—without the fear of getting it wrong.

No more frustration, no more solo stitching sessions. Just you, your projects, and a world of support and inspiration right by your side. Because, my friend, that’s what being part of this community is all about—turning every moment with your needle and thread into something truly special.

It’s time to stitch with confidence, create with ease, and enjoy the friendships that make each project even sweeter. And all that? Well, it’s just a click away.

Wondering if The Stitcher’s Club is right for you? Let’s talk through some of those little “what ifs” that might be holding you back...

Stitch Guide Formula program bonus offer coaching Ellen Johnson needlepoint teacher communuty teacher project

But wait, there’s more!

 

I believe in making your needlepoint journey not just fun, but truly rewarding — so when you join The Stitcher’s Club as an annual member, you can secure a few extra-special bonuses to make sure you get the absolute most out of your membership.

 

  • BONUS #1: Two Months FREE with an Annual Membership 
    When you choose to join us for a full year, you'll get two months FREE! That's right - you'll enjoy 12 full months of membership while only paying for 10, saving you a whopping $115. Get unlimited access to our expansive resource library, supportive community, and expert-led classes at our best possible rate.

  • BONUS #2: Exclusive Access to the Threadventure™ Library
    Ready to add a dash of adventure to your needlepoint? Annual members also get access to the entire Threadventure™ Library, where you’ll explore new stitches and techniques inspired by places from around the world. It’s like a little stitching escape—no passport needed!

  • BONUS #3: A Pair of Gorgeous Gingher Embroidery Scissors
    A beautiful pair of Gingher Embroidery Scissors will be yours when you join as an annual member. Every snip will feel just a little more special when you use this heirloom quality tool. They’re truly a gift that you’ll treasure for years to come!
Become a Member Today!
Stitch Guide Formula comprehensive program for creating needlepoint projects

Monthly Membership

$57/mo

Flexible monthly payments.

  • Members-Only Classes
  • Needlepoint Lab
  • How-To Stitch Library
  • Thread Talk
  • Which Stitch? Library
  • The Stitcher's Club Community
  • Q&A Connect
  • Monthly Stitch Together
  • PLUS download our app on Apple & Android to access your online membership anywhere, anytime, at your convenience!
Pay Monthly

Annual Membership

$569/yr

Best value for serious stitchers

  • Members-Only Classes
  • Needlepoint Lab
  • How-To Stitch Library
  • Thread Talk
  • Which Stitch? Library
  • The Stitcher's Club Community
  • Q&A Connect
  • Monthly Stitch Together
  • PLUS download our app on Apple & Android to access your online membership anywhere, anytime, at your convenience!

Annual Member Bonuses:

  • Get 2 months FREE!!
  • A Pair of Gingher Embroidery Scissors
  • The Threadventure™ Library
Pay Annually
Ellen johnson needlepoint teacher

Is The Stitcher’s Club right for you? Let’s see if you’re a perfect fit...

  • You’re tired of second-guessing yourself. If you’ve ever felt overwhelmed or unsure about which stitches or threads to use, you’ll find that The Stitcher’s Club simplifies the entire process, helping you make confident decisions with every project.
  • You want to stop wasting time and start enjoying your projects more. No more endless searching through books or websites—everything you need is right here, organized and easy to access.
  • You love the idea of building your skills in a supportive, encouraging environment. Whether you’re a beginner or a seasoned stitcher, you’ll find resources that meet you where you are and help you grow.
  • You’re ready to stitch with confidence. If you’re done feeling stuck or frustrated, and you want to enjoy every minute of your needlepoint time, then this is the place for you!

The Stitcher’s Club might not be for you if…

  • You’re looking for a quick fix. Building your needlepoint skills takes time and dedication, and while we’ll support you every step of the way, it’s not an overnight transformation.
  • You want someone to give you all the answers. Inside The Stitcher’s Club, we’re here to guide you, but the goal is to help you learn about stitches and threads on your own, so you can grow as an independent needlepointer.

If any of these sound like you, then welcome home!

The Stitcher’s Club is the perfect place to take your needlepoint skills to the next level, surrounded by friends and all the tools you need to succeed. We’d love to have you join us! 

This is me, sign me up!

Plus You’ll be Backed by Our Satisfaction Guarantee

At Serendipity Needleworks, we 100% stand by the quality of our products, programs, and services. We are confident that you will be fully satisfied with your investment in The Stitcher's Club. If, for any reason, you are not happy with your investment, we offer a full, no-questions-asked 14-day money-back guarantee.

Simply contact us by emailing [email protected] and we will process a refund for the full purchase price to your original payment method.

Meet Your Needlepoint Guide…

Hi there! I’m Ellen Johnson, a former needlework shop owner turned online needlepoint teacher, and I’m here to help you fall in love with needlepoint all over again. I’ve been empowering stitchers like you to create beautiful needlepoint art through my passion for creativity, community, and sharing my time-tested approach for learning about and choosing the perfect stitches and threads for your projects for more than 25 years.

As a former first grade teacher, I’ve mastered the art of making complex things simple. My students often say that my superpower is breaking down needlepoint techniques in a way that’s easy to understand and fun to learn. (That, and my many years of experience as a needlepoint and embroidery artist. 😉)

Needlepoint artists from around the world tune in to watch Needlepoint TV™, my YouTube show where I share practical tips and tutorials to help you stitch with confidence. You might’ve also seen my “Stitching with Confidence” column in Needlepoint Now magazine, where I share stitch and thread combinations to inspire your next project.

And of course, I’m the founder of The Stitcher’s Club — a thriving community and resource center for all things needlepoint. It’s where stitchers come to learn, grow, and connect, and I’d love for you to be a part of it.

Let’s turn your needlepoint journey into the creative, fulfilling experience you’ve been dreaming of. I can’t wait to share my love of all things needlepoint with you!

 All my best,

selected

Don’t just take my word for it...

Here’s what our members have to say!

Ellen johnson needlepoint program workshop reviews

"I joined The Stitcher’s Club because I was thrilled to find people who love needlepoint as much as I do! I love learning about it, and doing it - and looking at and studying it. I’m so much happier and balanced when I make time for my stitching. May be a sappy sounding answer, but it is true and this group gives me support and confidence to own it!!!"

 

Carole George Graves

"I am becoming more bold, thanks to you, Ellen. I am very proud of myself! At The Stitcher's Club I get everything I needed in one place. Thank you!"

 

El Mathias

Ellen johnson needlepoint program workshop reviews
Ellen johnson needlepoint program workshop reviews

"I joined a few months back.

It is the best investment I have done. I love the support from the group."

 

Diane J.

"Ellen, you and your team have empowered me... I am so grateful for the knowledge you share to enable us to reach our creative goals!"

 

TSC Member

Ellen Johnson student testimonial

We asked just a few members what they had to say about joining...

 
 
 

Lets do this! Join The Stitcher's Club.

Before Enrollment Closes on November 25th.

Become a Monthly Member

$57/mo.

  • Members-Only Classes
  • Needlepoint Lab
  • How-To Stitch Library
  • Thread Talk
  • Which Stitch? Library
  • The Stitcher's Club Community
  • Q&A Connect
  • Monthly Stitch Together
  • PLUS download our app on Apple & Android to access your online membership anywhere, anytime, at your convenience!
Sign Up Now As A Monthly Member

Become an Annual Member

$569/yr

  • Members-Only Classes
  • Needlepoint Lab
  • How-To Stitch Library
  • Thread Talk
  • Which Stitch? Library
  • The Stitcher's Club Community
  • Q&A Connect
  • Monthly Stitch Together
  • PLUS download our app on Apple & Android to access your online membership anywhere, anytime, at your convenience!

Annual Member Bonuses:

  • Get 2 months FREE!!
  • A Pair of Gingher Embroidery Scissors
  • The Threadventure™ Library
Sign Up Now As A Monthly Member
Ellen Johnson student testimonial

"I joined a few months back.
It is the best investment I have done. I love the support from the group."

- Diane J.

Still have a few questions or concerns? Let’s see if we can put those to rest...

Ellen johnson needlepoint stitch mentor

Have another question?

Feel free to reach out! I’m always happy to chat and help you decide if The Stitcher’s Club is right for you. Just send an email to [email protected], and we’ll get back to you tout de suite (that’s French for “right away!” 😉)

Now is the time to take the next step on your needlepoint journey…

 

You’ve made it this far, and that means something: you’re ready for a change. You’re ready to leave behind the frustration, the endless searching, and the feeling of stitching alone. You’re ready to surround yourself with the support, inspiration, and resources that will make every needlepoint project a joy from start to finish.

The Stitcher’s Club is your chance to turn that “maybe someday” into “I’m so glad I did!” It’s time to treat yourself to the resources that will make your stitching easier, the friendships that will make it more fun, and the expert guidance that will give you the confidence to try new things and watch your skills soar.

And there’s never been a better time to join.

 

With SIX NEW WORKSHOPS workshops in the coming year, our full resource library, regular stitch togethers and stitch along projects with your needlepoint community PLUS all those exclusive bonuses, there’s no reason to keep waiting. 

And if you join as an annual member, you’ll get two months FREE, access to the Threadventure™ Library, and that stunning pair of heirloom Gingher embroidery scissors. 

Imagine looking back a few months from now and seeing just how much you’ve grown—not only in your stitching skills, but also in your love for the craft and the friendships you’ve made along the way. That feeling is right there, waiting for you.

So, what do you say?

Let’s turn those needlepoint frustrations into moments of joy and revelation.


Click the button below to join us inside The Stitcher’s Club—where your next great needlepoint adventure is just a click away.

Join now, and let’s make something beautiful together!

Monthly Membership

$57/mo

  • Members-Only Classes
  • Needlepoint Lab
  • How-To Stitch Library
  • Thread Talk
  • Which Stitch? Library
  • The Stitcher's Club Community
  • Q&A Connect
  • Monthly Stitch Together
  • PLUS download our app on Apple & Android to access your online membership anywhere, anytime, at your convenience!
Become a Monthly Member

Annual Membership

$569/yr

  • Members-Only Classes
  • Needlepoint Lab
  • How-To Stitch Library
  • Thread Talk
  • Which Stitch? Library
  • The Stitcher's Club Community
  • Q&A Connect
  • Monthly Stitch Together
  • PLUS download our app on Apple & Android to access your online membership anywhere, anytime, at your convenience!

Annual Member Bonuses:

  • Get 2 months FREE!!
  • A Pair of Gingher Embroidery Scissors
  • The Threadventure™ Library
Become an Annual Member
Ellen johnson needlepoint teacher

Still on the fence? Let’s chat for a moment…

I get it—joining something new can feel like a big decision. You might be wondering if The Stitcher’s Club is really the right fit for you, or if you’ll get as much out of it as other members have. But let me ask you this: what if it’s everything you’ve been looking for in your needlepoint journey?

What if The Stitcher’s Club is the thing that finally makes those tricky projects feel easy? What if it’s where you find that new stitch-y friend who becomes your go-to needlepoint buddy? What if it’s the reason you fall in love with needlepoint all over again?

You’ve already made it this far, and that tells me you’re ready for something more. Whether you’re craving confidence in your skills, a sense of belonging with other stitchers, or just a way to make needlepoint more fun and less frustrating, I believe The Stitcher’s Club can give you that.

And don’t forget, you’re never in this alone. If you still have questions or want to chat about whether The Stitcher’s Club is right for you, just reach out! Send me a message at [email protected], and I’ll be more than happy to help.

You’ve got nothing to lose and so much to gain - a whole community of friends, a library of resources, and endless stitching inspiration. Let’s take that first step together.

Ready to dive in? Click below to join us today. I can’t wait to see what you’ll create!

Click Here to Join Me Inside The Stitcher's Club